EPIC CONTENT MARKETING: HOW TO TELL A DIFFERENT STORY, BREAK THROUGH THE CLUTTER, AND WIN MORE CUSTOMERS BY MARKETING LESS by JOE PULIZZI

Author:JOE PULIZZI
Language: eng
Format: epub, mobi
Publisher: McGraw-Hill Education
Published: 2014-06-15T16:00:00+00:00

BLOG EXAMPLES

Deloitte Debates.* Remember “Point/Counterpoint” on 60 Minutes? Deloitte’s taken a lesson from one of network television’s most successful “news magazine” programs by posting weekly debates, pro and con, on hot business and finance issues. Instead of the same old, same old, Deloitte Debates provides lively and thoughtful discussions (see Figure 16.1).

Figure 16.1 Deloitte Debates.

PK Wadsworth Home Comfort Blog. Who says that service contractors don’t blog? PK Wadsworth, from Solon, Ohio, rejects all that hot air. Its Home Comfort blog has become central to the company’s online strategy. PK Wadsworth focuses on solving problems that its customers have with their heating and air-conditioning, attracting customers and prospects through search engines and social media tools such as Twitter and Facebook. PK Wadsworth has been blogging two times per week for three years now, and has steadily grown a larger audience over that time (see Figure 16.2).

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